For over a century, Yale Engineering has led the way in developing and integrating technology to tackle complex challenges and address critical societal needs. Distinctive in its cross-disciplinary approach, the School’s faculty, researchers, and students collaborate with partners across campus to create new materials and build innovative systems—all with the goal of advancing solutions that improve the human condition.

Pentagram created a new brand identity framework for Yale Engineering that highlights its unique culture of innovation and collaboration across disciplines. The system encompasses brand strategy and positioning, a streamlined name, and a new brand mark—a forward slash—that symbolizes its spirit of connection and cooperation. A generative design tool brings the identity to life, producing custom typography and patterns that extend across a wide range of applications, from digital newsletters and social media to campus flyers, apparel, and Yale Engineering magazine.

The rebranding is part of a broader effort to foreground Yale’s leadership in engineering innovation and its dedication to practical, real-world impact. Pentagram collaborated closely on the project with the team at Yale Engineering, including Dean Jeffrey F. Brock.

For over a century, Yale Engineering has led the way in developing and integrating technology to tackle complex challenges and address critical societal needs. Distinctive in its cross-disciplinary approach, the School’s faculty, researchers, and students collaborate with partners across campus to create new materials and build innovative systems—all with the goal of advancing solutions that improve the human condition.